Monday, November 14, 2005

Cable News Ratings

These ratings of cable news programs are for August 2005. While they are a few months out of date, they give a complete picture of the scene at that time, and little has changed except that Aaron Brown is not longer with CNN. Fox "News" held down the top five slots and 11 of the top 12. The only non-Fox show able to break 1 million households was Larry King (is this really news) and just barely.

I can't help but notice is that two of the top three Fox offerings, O'Reilly and Sean Hannity, have massive radio audiences that help them to attract television viewers. The fact that these top performers are also highly political right-wingnuts should give CNN pause. CNN appears to be trying to copy the “news lite” approach of FOX without overtly choosing sides in the political debate. This has been a complete failure, but will continue for the foreseeable future. Even on MSNBC Scarborough Country shows that being opinionated builds audience. Given that 60% of the public disapprove of the job the President is doing, doesn’t it stand to reason that there is a market for at least one liberal show that would be the opposite of O’Reilly or Scarborough? There’s money to be made out there, CNN executives need to find the courage to give Ed Schultz his own show.

3 Thoughts:

Anonymous Anonymous said...

yo andrew, when you getting your show on cable?

Monday, November 14, 2005 8:43:00 PM  
Blogger Demotiki said...

ASAP MIKE.

Monday, November 14, 2005 8:52:00 PM  
Blogger Demotiki said...

The Daily Show and the Colbert Report crack the top five and both have larger markets than CNN's best rated show, "Larry King Live." That's pretty funny if you ask me. How can the execs at CNN take themselves seriously, they are being beaten by a show that until resently was preceeded by puppets making crank calls.

Monday, November 14, 2005 8:54:00 PM  

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